Fitbit Air is about to get another rival, this time from a brand for pro athletes

TL;DR Suunto, a pro-grade fitness smartwatch maker, might have a screenless fitness tracker incoming.

Suunto’s upcoming fitness tracker was recently certified in the UAE.

The tracker appears bigger than the Fitbit Air and nearly in the same vicinity as the WHOOP band.

The market for screenless fitness trackers is ballooning, with many manufacturers making subscription-free WHOOP lookalikes, while others are trying to cash in on Google’s entry into the segment with Fitbit Air earlier this year. Even Apple is reportedly working on a screenless tracker, but before it hits the market, the company is developing a similar solution and could launch a screenless fitness band that works with its smartwatches.

Suunto is known for premium, sports-oriented smartwatches with advanced training metrics, and its ambassadors include several professional ultramarathoners and athletes. According to regulatory filings, Suunto may soon join the ranks of companies making screenless fitness trackers. …