The EU Is Coming For Gaming’s Most Manipulative Monetization Tactics

European consumer protection authorities have announced a series of "coordinated actions" aimed at 10 video companies, accusing several of the biggest names in the industry--like Activision Blizzard and Ubisoft--of "dark patterns" that are designed to put minors and individuals at risk of gaming addiction.

If you've ever purchased in-game currency, then you're probably aware of how one of these tactics works. For example, Destiny 2's in-game currency, Silver, comes in bundles of 500, 1,000, and 1,500 units, but buying a fancy new skin for a set of armor ornaments costs between 600 and 1,500 Silver. That way, you're forced to purchase extra Silver that you don't need, and you can exchange any remaining Silver back for cash, creating what is essentially a one-way exchange rate conversion. Destiny 2 isn't an outlier in this space, as multiple big games like Fortnite and Call of Duty all have their own currencies, available through exploitative bundle deals. …