Sega Announces $7,000 Sonic The Hedgehog Pottery, And I Can’t Stop Watching How It’s Made

Time flies by fast, especially if you're Sega's blue mascot, as 2026 marks the 35th anniversary of Sonic the Hedgehog. While Sega has various plans to commemorate the milestone, one of the most elegant is a hand-painted porcelain sculpture that is both graceful and expensive. Even if you can afford to shell out big bucks for this Blue Blur pottery, you'll still need luck on your side, as only 50 of these pieces are being made.

Sculpted by the artisans of the Japanese studio YOYOYO, this ornate piece costs a whopping $7,000. It comes with a certificate of authenticity, a wooden stand, and a wooden box, but you'll need to enter a lottery to have a chance to buy it.

So what makes this piece so special? To realize the idea of Sonic being the "world's fastest blue," the studio incorporated gosu, a cobalt-blue underglaze pigment that results in a color that never fades. …