Mass Effect fan group buys billboard in Times Square promoting petition to save series

"We are Mass Effect," the fan group behind a currently 224,000 signature Change.org petition seeking to secure the series' future, has rented out digital billboard space in New York's Times Square to promote the effort.

The group shared a video of the billboard in the wild on X, "The Everything App." Every hour at 35 minutes past the hour, the screen at 1560 Broadway shows a 15-second motion graphic message. Over a planetary vista reminiscent of Mass Effect 1's start screen, we get a distinctive N7 red stripe and the message "Keelah si'yah, #SaveMassEffect" in the series' go-to " Korataki " font. Yes, today is when I too learned that Mass Effect used a commercially-available font called "Korataki" for its logo and in-game text. I kinda want to write all my drafts in it now.

"Keelah si'yah" is a phrase from the Quarian language in the games. Continuing today's theme of new discoveries about a series I've spent, like, 1,000 …