Apple might just be Samsung’s best foldable salesperson yet

Samsung’s Galaxy Z Fold 8 series is seeing strong demand, exceeding the company’s initial sales expectations.

Samsung says demand for its latest foldables is up 16% since launch, while Google searches for Samsung foldables have surged 300% over the past month.

Apple’s entry into the foldable market with the iPhone Duo could be driving more consumers to explore Samsung’s alternatives.

There’s no denying that Samsung’s Galaxy Z Fold 8 series is having its moment. The South Korean tech giant’s decision to split the book-style segment into two — regular and widescreen — seems to be paying off. We reported that despite an overall decline in global smartphone shipments, strong demand for the Galaxy Z Fold 8 series has softened the blow for Samsung, and while the credit does go to Samsung for refining its lineup, there also appear to be some outside forces at play.

Interestingly, one of those outside forces is Samsung’s biggest rival.