
As it lays off developers and closes studios, Xbox gets into the movie business
More big news out of Xbox today: A new division called Xbox XP will take the lead on "film and television, consumer products, strategic partnerships, and live experiences," with a focus "on how people experience our franchises beyond the games themselves."
As detailed on today's announcement, here's what that breaks down to:
XBOX PICTURES: Bringing our worlds and characters to new audiences through film, television, and other forms of linear storytelling.
XBOX PRODUCTS: Creating products that are authentic to the fandom that allow fans to celebrate and express the franchises they love.
XBOX PLACES: Bringing communities together through live events, immersive experiences, attractions, broadcasts, and destinations.
XBOX PARTNERSHIPS: Working with creators, brands, and communities to develop new experiences, sponsorships, and brand partnerships.
Xbox XP will be headed by Kayleen Walters, who previously spent a couple years as president of Minecraft studio Mojang and before that spent close to a decade in different brand and "franchise development" roles at Microsoft. …
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