Xbox 'Business Strategist' Claims Video Game Industry Is 'Pretending to Not Use AI,' Deletes Twitter Account After Deluge of Replies

An Xbox staff member went viral this week for taking to social media to tell "the truth that nobody wants you to know": that the video game industry is "pretending" to not use AI.

Xbox Business Strategist, Brandon Stirrup, tweeted to say he'd used AI to create a "little bad game" after just three hours of work. He then used that as a springboard to talk about AI in gaming, and how the technology is more widely used than the industry lets on.

In his posts, which have been preserved on Reddit, Stirrup insisted that "gaming is the only industry pretending not to use AI," and, "If you're a game developer refusing to believe that AI has a place in your future, you should not be in the business of being a business."

Stirrup added: "Look if I'm fired tomorrow it will be because I told you the truth that nobody wants you to know. …