Watch out, YouTube — Instagram goes from short-form to 90-minute videos

By Amanda Silberling · TechCrunch · Monday, 26 October 2026 at 21:05 (1h ago) · Original article ↗

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

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Watch out, YouTube — Instagram goes from short-form to 90-minute videos

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