OpenAI considers rebranding data centers to 'AI compute campuses" as data center backlash intensifies

OpenAI is reportedly preparing a major public relations campaign to influence how Americans view artificial intelligence, including a proposal to rename its data centers as “AI Compute Campuses,” Axios reports. The initiative comes ahead of the November 3 U.S. midterm elections and forms a broader effort to influence the debate around AI before the 2028 presidential race. Chris Lehane, OpenAI’s chief global affairs officer, noted that the midterms would be “a bit of a movie trailer for what you’re going to see in 2028.” He expects AI to be a major issue for presidential candidates as the technology raises concerns over its impact on jobs, the economy, and the environment.

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