NVIDIA Advances Agentic Security for Media, From European Public Service Broadcasting to Global Content Production

At a creative industry event that took place today in Berlin — hosted in collaboration with Adobe, Bertelsmann, NVIDIA and UFA — the latest advancements in intelligent media were on display.

Key to the news: the European Broadcasting Union (EBU) is collaborating with NVIDIA to expand its sovereign framework with cloud, open models and integration partners, while Adobe Frame.io is accelerating video agent search capabilities with NVIDIA GPUs, helping German TV and film producer UFA find the right moments faster.

Sovereign Clouds and Open Models Built for European Broadcasters

The EBU and NVIDIA are expanding the sovereign standards they introduced last year for European public service media. The initiative now brings in sovereign cloud providers, open model developers and systems integrators to define how broadcasters can deploy agents while keeping control of their data, infrastructure, models and security.

The EBU is the world’s leading alliance of public service media, with over 115 member organizations in more than 55 countries reaching …