Apple overtakes Samsung to lead European carrier smartphone sales in Q2, per report

By Marcus Mendes · 9to5Mac · Wednesday, 7 October 2026 at 02:00 (1h ago) · Original article ↗

A new report from Counterpoint Research shows that Apple overtook Samsung during the second quarter of 2026 to become the leading smartphone brand in Europe’s carrier channel, as operator sales held up better than the broader market. Here are the details.

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