Cybersecurity bounty hunter says Samsung TVs use AI to record audio and screenshots for ads

Reverse engineer and cybersecurity bounty hunter log4j recently found they were getting “weirdly targeted ads” on their Samsung TV and discovered privacy breaches. As they live-tweeted their discoveries, they found increasingly concerning code in the Tizen operating system, including detailed user telemetry from packet logging, audio categorization, screenshots, cross-device identification for ad tracking, and more, all designed to extract as much user information as possible to improve targeted ads.

log4j posted on X that they were concerned with how specific the ads on their 2025 Samsung TV were. They decided to reverse-engineer the Tizen OS on their TV to see what it was doing—they “discovered PRIVACY HORROR,” log4j states, marking the start of subsequent posts sharing more concerning findings.

The tester theorizes that Samsung TVs are so sluggish because they do a lot of post-processing of user data, including audio, screenshots, and AID (a cross-device tracking ID for ads), plus computer vision processing and models running on the TV. …