Fulcrum Echo promises AI text in the style of any writer, so I tested it

Fulcrum faces an identity crisis, even as it works on creating one by enabling anyone to imitate another person's writing style. The AI startup, founded in 2025 and previously operating at fulcrumresearch.ai, now uses fulcrum.inc and could easily be confused with one of the handful of other companies named Fulcrum or some variation of that. There's Fulcrum (withfulcrum.com), Fulcrum (fulcrumapp.com), Fulcrum AI (fulcrumai.us), Fulcrum Digital (fulcrumdigital.com), Fulcrum Labs (fulcrumlabs.ai), Fulcrum (fulcrumpro.com), Fulcrum Insurance Technology (fulcruminsure.app), and perhaps more. This Fulcrum is offering a large language model called Echo, which allows you to generate text in the style of a well-known author. Fulcrum appears to have no issue with corporate echoes. It now falls to writers to decide whether they have an issue with non-corporeal imitation. …