T-Mobile’s latest fee increase proves the Un-Carrier is officially dead

Credit: Edgar Cervantes / Android Authority

T-Mobile first introduced its Un-Carrier strategy back in 2013, promising to think differently from the other big players. T-Mobile got to work eliminating traditional contracts and establishing transparent pricing that includes taxes and fees. Beyond that, the Un-Carrier made it easier to switch carriers by paying off early termination fees, and it even introduced a bunch of perks that were completely unheard of in the US phone industry at the time.

Many people bought into the hype, but it was always a strategy with an expiration date. Once T-Mobile and Sprint merged, the Un-Carrier slowly but surely began to erode some of its promises. The pace of this transformation has seemingly accelerated over the last few years, with the recent $1 junk fee increase representing yet another nail in the Un-Carrier’s coffin.