Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building

By Sophie McEvoy · GamesIndustry.biz · Tuesday, 6 October 2026 at 14:00 (30m ago) · Original article ↗

Player engagement with Resident Evil games jumped 50% in the run up to and following the release of Zach Cregger's Resident Evil movie, according to data shared exclusively with GamesIndustry.biz.

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Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building

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