This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

By Ej Dickson · Wired · Friday, 2 October 2026 at 18:19 (1h ago) · Original article ↗

A collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.

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This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off

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