Report: Apple cuts iPhone 18 Pro production due to ‘soft demand’

By Chance Miller · 9to5Mac · Friday, 9 October 2026 at 12:37 (53m ago) · Original article ↗

Apple has reportedly cut orders for the iPhone 18 Pro and iPhone 18 Pro Max due to “soft demand.” A new report from Nikkei Asia says Apple has told select suppliers to cut component production for the device, as price increases allegedly “dampened consumer demand.”

You're reading a preview. The full article is published by 9to5Mac on their website.

Read the full story on 9to5Mac

Gadgets

This RTX 5070 gaming laptop is still the absolute best $1,299 you can spend — RTX 5060 and 5050 models also see up to $450 off

Check out the best deals on gaming laptops with the GeForce RTX 5070, RTX 5060, and RTX 5050 right now for under $1,300.

Tom's Hardware 24m ago

Gadgets

Microsoft 365 slashes storage capacity for shared accounts amid industry-wide shortages

This effectively increases the costs for large users, although it may benefit those who have family members that don't take up much cloud storage space.

Tom's Hardware 39m ago

Gadgets

Global Xiaomi 18 Pro Max has its chipset and RAM amount confirmed by a benchmark

Xiaomi has already confirmed that the 18 Pro and 18 Pro Max will be launched internationally, unlike their predecessors from last year. And so with the 18 Ultra rumored to have been canceled, the 18 Pro Max will essentially be the company's flagship smartphone going into 2027.…

GSMArena 52m ago

Report: Apple cuts iPhone 18 Pro production due to ‘soft demand’

More Gadgets & Mobile

This RTX 5070 gaming laptop is still the absolute best $1,299 you can spend — RTX 5060 and 5050 models also see up to $450 off

Microsoft 365 slashes storage capacity for shared accounts amid industry-wide shortages

Global Xiaomi 18 Pro Max has its chipset and RAM amount confirmed by a benchmark