T-Mobile taps Breaking Bad star Bryan Cranston to sell you its new T-Mix plans

T-Mobile has recruited Breaking Bad star Bryan Cranston for a new national advertising campaign promoting its customizable T-Mix plans.

The 60-second commercial debuted during Thursday Night Football on November 5, with Cranston and a rooster waking Americans up to their wireless bills.

The campaign will expand across TV, streaming, theaters, digital platforms, and Spanish-language media.

Verizon enlisted Mike Myers earlier this year as Dr. Evil to promote its simpler wireless plans. Now, T-Mobile has called in another familiar face from television’s hall of fame. This time, it’s Breaking Bad star Bryan Cranston, and he’s not cooking up anything illegal. He’s just determined to wake America up to a different kind of phone plan, even if that means bringing a rooster to work.

T-Mobile has launched a new national advertising campaign starring Cranston to promote its recently announced T-Mix plans. The 60-second commercial, titled Wake Up, debuted during Thursday Night Football on November 5.