Netflix Calls Its New AI Discover Feature a 'Test Kitchen' to Tailor Viewers' Recommendations

Netflix is rolling out a new AI-powered feature with the aim of helping viewers pick what to watch when they can’t decide.

We’ve all been there; like Clueless’s Cher looking into her closet and exclaiming in dismay that there’s simply "nothing to wear," there are certainly times when it seems like streaming services have lots of shows and movies on offer, but nothing that’s appealing in the immediate moment.

Netflix is attempting to help with this conundrum with its latest tool, titled AI Discover. Announced on November 3, it sits on the top bar of the TV app on the far right. Open it up, and Netflix’s AI will conjure up a few themes to choose from.

The streamer’s example of this includes themes like Outsmart Everyone, Family Scandal Sagas, and Royal Court Intrigue. As told in an explainer on Netflix’s website, some of these themes match “how you want to feel,” the people you’re watching with, or how much …