7-year-old Nvidia Shield TV Pro gets shocking 50% price hike driven by AI memory shortage
Nvidia has increased the price of the Shield TV Pro from its original $199.99 launch price to $299.99. This makes the long-running Android TV streaming device $100 more expensive despite receiving no major hardware refresh. The new price is listed on Nvidia’s website, and the company blames rising component costs driven by AI for the increase.
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An Nvidia spokesperson told Ars Technica, “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry.” The price increase for the Shield TV Pro also comes alongside the discontinuation of the standard Nvidia Shield TV. …
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