Don’t want Google using your Gmail or Photos info for ads? Here’s how to stop it

“We don’t use your Gmail or Photos for ads” is one of Google’s longest-standing privacy promises. But with a recent policy change, that’s no longer entirely true. If you’ve turned on Personal Intelligence — the feature that lets Gemini and Search dig through your Gmail, Photos, and Drive for personalized answers — that same data can now shape the ads you see. Yes, it’s a big change, but thankfully, you have the option to opt out.

Google’s Personal Intelligence now has a privacy cost