Apple earnings suggest the iPhone 18 launch strategy is really working

By Ben Lovejoy · 9to5Mac · Tuesday, 3 November 2026 at 12:29 (14h ago) · Original article ↗

Yesterday’s AAPL earnings report revealed record revenue for a September quarter, and within it was an arguably even more significant record: iPhone revenue.

That’s because this year’s quarter only includes just two new iPhone models compared to the four released last year …

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