'Just deleted a couple terabytes of AI slop': Itch.io pushes back against the flood of AI on its storefront

Indie-oriented digital storefront Itch.io is beginning to push back against the rising flood of AI, announcing on social media that it's "deleted a couple terabytes of AI slop" and made it easier for users to filter out games made with generative AI.

A few days after Valve admitted that Steam has a problem with AI slop and game cloning, Itch.io chimed in to say it's experiencing something very similar: The number of game pages being created every day on the storefront has doubled over the past two months.

Itch.io didn't provide a reason for the phenomenon, but it's not hard to figure out: When one Bluesky asked why it was happening, Itch.io replied "take a guess," accompanied by crying and robot smilies, and then added that "the number of downloads and purchases has *not* doubled."

Now it seems to be moving to action. "Just deleted a couple terabytes of AI slop," the storefront posted last night. …