Fujifilm’s new square format instant camera adds analog color filters

Continuing the analog approach of the Instax Square SQ6 that launched in 2018 and follow-ups like the Square SQ1 and SQ40, the new Fujifilm Instax Square 2 skips digital functionality while still introducing the ability to customize the look and feel of instant photos. A new mood filter switch slides one of two colored filters in front of the lens with the Warm setting creating a "subtle golden tone" and Cool producing "crisp, blue-toned" results.

The Instax Square 2 is expected to be available later this month for $119.95 (the same price as 2020's SQ1) in slate blue, brick red, and misty white color options. Alongside the new camera Fujifi …