Survey reveals Kindle readers aren’t buying Amazon’s pricey page-turning solution

Physical page-turn buttons might seem like a pretty basic feature for an e-reader, but Amazon has spent years leaving them off its Kindle lineup. The company has given bookworms a way to bring them back with its latest devices, although it’s charging a hefty premium for the privilege. We recently asked readers whether they’d be willing to pay $80 for this convenience, and the results suggest Amazon might have misread the room.

As my colleague Dhruv Bhutani explained in his recent look at the 2026 Kindle refresh, Amazon’s new Page-Turn Cover adds physical buttons to the e-reader through a magnetic connection. The catch is that it costs $80 and it only works with the Signature Editions of the Kindle Paperwhite and Colorsoft, which already cost $250 and $320, respectively. That makes $330 the minimum entry price if you want physical buttons on a new Kindle. …