AppMagic: Non-gaming apps have beaten mobile games in IAP revenue since 2016

By Sophie McEvoy · GamesIndustry.biz · Tuesday, 3 November 2026 at 12:24 (14h ago) · Original article ↗

Mobile games last led in-app purchase (IAP) revenue in 2016, having since been outperformed by non-gaming platforms such as TikTok and AI chatbots.

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AppMagic: Non-gaming apps have beaten mobile games in IAP revenue since 2016

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