Mass Effect Fans Buy #SaveMassEffect Billboard in Times Square — and They Have Plans for More

Mass Effect fans have bought a #SaveMassEffect billboard in Times Square after EA shut down BioWare last week, but the fight to save the sci-fi RPG franchise isn't stopping there.

Whether New York City residents are familiar with Commander Shepard's fight against the Reapers or not, everyone in Times Square was alerted to #SaveMassEffect when its billboard went up today. It's the latest in a string of moves from the community backing the sci-fi RPG franchise and its developers as they work to give them a second wind.

"Keelah si'yah," text on the billboard said. It's a reference to the in-universe language of Khelish, which is spoken by the Quarian species. According to the Mass Effect Wiki, the line specifically translates to "by the homeworld I hope to find one day."

Together with @kalaelizabeth, we've managed to get a #SaveMassEffect billboard up in Times Square, NYC, all day today!

📍 1560 Broadway, above the Pelé store (Duffy Square)

HOLD THE …