Phantom Blade Zero Looks Like a Hit Before It's Even Come Out, With an Estimated 1 Million Prelaunch Copies Sold

Phantom Blade Zero is on track to be a huge hit, with estimates suggesting the action game has already sold over 1 million copies before launch.

In a post on social media, Rhys Elliott, head of market analysis at Alinea Analytics, estimated that Phantom Blade Zero had sold 850,000 pre-launch copies on Western launch platforms Steam and PS5, with sales on Tencent’s WeGame (an online PC storefront in China) bumping the total figure above 1 million.

Of the Western launch prelaunch sales, Elliott estimated three quarters were on Steam. Nearly two thirds of total prelaunch sales are from China, Taiwan, or Hong Kong. Phantom Blade Zero is a wuxia action game developed by Chinese studio S-Game, and features martial arts movie star Donnie Yen.

Elliott said that Phantom Blade Zero's prelaunch sales had generated $43 million in revenue, and had cracked the top 40 games of 2026 by revenue before it’s even released, despite only being available on PC and …