Playasia Store Pulled Offline After Weeks of 'Increasingly Sophisticated and Relentless Attacks'

Hong Kong-based online retail store Playasia was forced to temporarily shut down after weeks of aggressive cyberattacks, the company has claimed. The news was announced on X / Twitter via a message from company CEO Jan Neuhäußer.

“After weeks of increasingly sophisticated and relentless attacks against us and several of our trusted partners, we made the decision to go dark while we complete a full security audit and harden our systems,” the CEO said.

“This is not a step we take lightly. Playasia has been our home, and your home, for nearly 24 years, and the thought of stepping away even for a short while breaks my heart.”

According to the company, the attacks aren’t random and Playasia is listed as a target alongside thousands of other digital-first companies. “This is a coordinated, systemic campaign, not something aimed only at Playasia,” Neuhäußer continued.

“Watching our team work around the clock, exhausted but still fighting to protect what we have built …