Xbox biz guy deletes his X account less than 24 hours after saying game devs who don't embrace AI 'should not be in the business of being a business'

Xbox senior business strategy manager Brandon Stirrup is tired of pussyfooting around about AI: In a thread on X his week, he said that he wants the world to know that Xbox uses it, that he thinks everyone should be using it, and that he believes so strongly in the cause that he's willing to "take the hit" for saying so.

He has since deleted his X account. A source at Xbox tells PC Gamer that Stirrup opted to deactivate the account because of the volume of replies he was receiving.

Stirrup kicked off his thread on October 18 with a simple message saying he'd "vibe coded a bad but improvable game" over two days, although he only "actively" worked on it for about three hours. "I’m telling you I tried it and it’s true…anyone can build a game."

After saying that developers and studios who aren't incorporating AI into their strategies are "planning for a fake future," Stirrup went …