German utility provider introduces 'gaming electricity' plan targeting high-consumption households, like those running multiple high-end gaming PCs

German utility provider and energy retailer SWK Energie just launched a new marketing strategy targeting gamers. According to ComputerBase [machine translated], meinGAMING has a lot of gamer-focused marketing, like comparing its reliability to “your favorite server” and influencer marketing by game streamers like Limcube. However, this doesn’t mean that the company infused its power grid with some magic gaming juice to let gamers squeeze extra FPS from the outlets. Instead, it offers an electricity plan designed for high-consumption households, whether you’re running four RTX 5090 gaming PCs or charging four EVs simultaneously every day.

The company says this in its FAQ section — the plan is worthwhile for households with a consumption of over 2,500 kWh annually, either “through gaming, streaming, or simply because many devices are running.” …