Magic Is Planning Another Kpop Demon Hunters Collab After Secret Lair Drop

By Sam Nelson · Polygon · Monday, 5 October 2026 at 11:46 (yesterday) · Original article ↗

Sony Animation’s 2025 film KPop Demon Hunters became a cultural phenomenon, breaking all of Netflix’s records for original programming. The story of K-pop group Huntr/x using their music to protect the world from demons was such a surprising cultural phenomenon that companies had to rush to develop tie-ins like Lego sets and McDonald's meals, which started rolling out in 2026.

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